At the 2025 (4th) Plastics Industry Conference and Brand Ceremony, hosted by the Guangdong Plastics Industry Association and co-organized by Jufeng Plastics Media and Wansu Media from August 27th to 29th, Jwell Machinery, leveraging its extensive experience and market influence in the extruder field, was recognized with the "2025 Outstanding Influential Brand in the Plastics Industry (Extruder Category)" award. Following the conference, Jwell Machinery Chairman He Haichao gave a media interview, discussing Jwell Machinery's accelerated internationalization strategy and continued efforts to build global competitiveness.
Hello, Mr. He! Could you please introduce JWELL to us and let us know more about JWELL? What kind of company is JWELL today?
I'm a second-generation member of the JWELL Machinery family, a business that has been passed down through the generations. My father originally worked in Zhoushan, specializing in screws, with a history spanning over 40 years. We founded Shanghai JWELL in 1997, making it 28 years ago. During this time, we've experienced significant growth. With the advancement of the times, we now have JWELL subsidiaries in Shanghai, Suzhou, and Changzhou, as well as two in Zhejiang. We now have locations in Chuzhou and Foshan, Anhui Province. We also have overseas operations with Kautex in Germany, as well as companies in Thailand and Spain. We may expand into the Americas and North America in the future. So, we're a professional company that's growing in sync with the global economy.
You just mentioned that Jinwei is becoming more and more international. What are the future steps of internationalization?
Internationalization is a vast undertaking, and we can only briefly discuss some of our plans. Jinwei's internationalization efforts are driven by learning from leading companies in the industry. We initially expanded into Southeast Asia, where there are many Chinese businesses, laws and regulations we are relatively familiar with, and the market is relatively large. Therefore, in Thailand, we established two production facilities early on, located in two major cities. We currently have three operations. One is engaged in recycling, collaborating with industry peers; one produces traditional products such as profiles and pipes; and the third is not yet fully established, but we may place some products more suitable for export there.
In Europe, we have a presence in Spain, primarily providing after-sales service, a spare parts warehouse, and an R&D center for the European market. In Germany, we made a major move, acquiring Kautex, a century-old company in the hollow blow molding and hollow blow molding industries. It's a long-established company that, at its peak, employed nearly 500 people in Germany. When we acquired it, there were over 200, though some layoffs have since occurred. It previously had various after-sales service locations and offices in the United States, India, China, and other countries. We are currently integrating these resources and leveraging their strengths. However, there have been some twists and turns along the way. After all, the cultures of the two countries are different, and we're constantly learning. I spent quite a bit of time in Germany last year, about five times in a row, and I may visit some clients again in the future.
Overall, going global is an essential trend. Domestically, as you all know, we've been an industry leader for 15 consecutive years. This success is a result of the hard work of many young employees at JWELL and our elite management team, brought in from other industries. Our progress has been relatively smooth, primarily due to national policies and China's economic development. However, the situation has changed somewhat. The industry is facing severe overcapacity, insufficient innovation, and widespread homogeneity. As a leading company in this situation, we need to put pressure on ourselves and avoid becoming too inward-looking. We must find new outlets. Therefore, we're focusing on Southeast Asia, and so far, things are going quite smoothly. Europe appears to have potential, but guiding these European companies to new heights remains challenging.
JWELL also has its own brand development strategy
Yes. Besides JWELL's own brand, we've been in business for nearly 40 years and should have a certain degree of market recognition, with many established customers. Currently, I believe our main weakness lies in adapting to the laws, cultural practices, and product requirements of different countries. For example, Europe and the United States have stricter safety standards, and we started working on this very early, applying for CE and ISO certifications, as well as various management measures. We also introduced products from well-known brands like Siemens and ABB to accommodate our customers, and this work began very early. However, to systematically expand globally, connect with the international market, and develop a competitive advantage, we still need to learn; this is a process of growth.
So, step by step, JWELL has become an international and increasingly excellent brand.
That's still early, haha. We still have a long way to go. Since we're older, our generation can only make some preliminary plans. To truly thrive, we still need to create new business models. I believe a good business model can attract talent-not just from China and Chinese speakers, but also English speakers and those from other countries. This requires further discussion. Systems are crucial. Establishing a good system allows everyone to work together toward a common goal, driven by a shared vision of serving our customers. That's how we get things done.
Receiving the "2025 Outstanding Influential Brand in the Plastics Industry" award is a testament to Jwell Machinery's years of continuous innovation and exceptional quality in the extruder sector. From a family-owned business rooted in Zhoushan to a global brand with numerous overseas bases, Jwell Machinery has consistently kept pace with the times, leveraging technology and the market to continuously learn, integrate, and achieve breakthroughs in its cross-border operations. Going forward, Jwell will continue to actively explore new business models, recruit global talent, and steadily advance towards enhancing product competitiveness and brand international influence, working alongside its customers to shape the future of the industry.
